MAM
BNFL announces all-India ad campaign
BANGALORE: South India-based Balan Natural Foods (P) Ltd (BNFL) announced an all-India ad campaign for their B Natural, Miruana YO and Mougli brands.
So far, their television ad campaign, spread over Rs 35 million annually, has been restricted to the Southern-based TV channels – Udaya, Gemini, Sun, Surya and Kiran. As part of a strategy, which includes sponsoring programmes, BNFL is also talking with the Star group for an all-India ad campaign this summer on the network.
The total all media ad spend of the company is around RS 90 million for the current year.
The advertisement for Miruana YO yogurt drinks was shot by KS Ravikumar, one of the top directors of southern cinema. The music for the ad is by music director Vidhyasagar.
The company is also eyeing the Indian Railways network to distribute their products.
The Hyderabad-headquartered group promoted by NRI entrepreneur A Nanda Kumar has a turnover of $40 million (RS 1.8 billion, approximately) spread over sugar, distillery and fruit juice businesses, of which BNFL contributed RS 37.6 million. This year BNFL expects to gross RS 150 million.
Under the Miruana YO brand are five yogurt drinks – a blend of yogurt with fruits, a first in India claims Balasubramaniam, CEO, BNFL. The Miruana brand has five fruit juices while the children focused Mougli (Jungle Book inspired) brand has ice tubes and mixed flavour fruit jelly.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
