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Delhi C&S reach higher among SEC D,E

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MUMBAI: NRS 2003 figures for the capital follow the national trend.

Radio in Delhi shows the most significant growth in penetration followed by cable and satellite. Radio reach has increased by nine per cent, while that of cable and satellite (C&S) has gone up by five per cent.

Radio v/s Cable
Ironically, though C&S penetration has increased across all SEC segments, it is relatively higher in the lower D and E class. It is the other way around in radio, as in this medium, the more significant increase in penetration has happened in the higher SECs – A and B.

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Also, the penetration of C&S has increased in both gender segments, but the growth is relatively higher amongst women in Delhi. The reverse holds true for radio, with growth in reach higher among men.

Almost 60 per cent of the adult population can be reached through C&S in Delhi, while 45 per cent can be reached through radio.

Print penetration drops
The penetration of print though has dropped in Delhi by a significant six per cent from 58 per cent to 52 per cent, while the penetration of cinema has remained constant at six per cent. The growing medium of the Internet too has seen a two per cent increase in penetration – from six per cent to eight per cent.

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In print, both dailies and magazines are contributing to the significant drop in penetration, say the findings. However, the drop in penetration is higher in the magazine segment. The penetration of dailies has dropped by five per cent, while for magazine segment the drop is nine per cent.

Also, it is primarily the language segment that is contributing to the drop of print in Delhi metro. The Hindi press has dropped by six per cent while the English press has fared a little better with just a one per cent drop in penetration. The penetration of English dailies remain more or less constant.

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Cable TV

Den Networks Q3 profit steady despite revenue pressure

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MUMBAI: When margins wobble, liquidity talks and in Q3 FY25-26, cash did most of the talking. Den Networks Limited closed the December quarter with consolidated revenue of Rs.251 crore, marginally higher than the previous quarter but down 4 per cent year-on-year, even as profitability stayed resilient on the back of strong cash reserves and disciplined cost control.

Subscription income softened to Rs.98 crore, slipping 3 per cent sequentially and 14 per cent from last year, while placement and marketing income offered some cheer, rising 15 per cent quarter-on-quarter to Rs.148 crore. Total costs climbed faster than revenue, up 7 per cent QoQ to Rs.238 crore, driven largely by higher content costs and operating expenses. As a result, EBITDA dropped sharply to Rs.13 crore from Rs.19 crore in Q2 and Rs.28 crore a year ago, pulling margins down to 5 per cent.

Yet, the bottom line refused to blink. Profit after tax stood at Rs.40 crore, up 15 per cent sequentially and only marginally lower than last year’s Rs.42 crore. A healthy Rs.57 crore in other income helped cushion operating pressure, keeping profit before tax at Rs.48 crore, broadly stable quarter-on-quarter despite the tougher cost environment.

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The real headline-grabber, however, sits on the balance sheet. The company remains debt-free, with cash and cash equivalents swelling to Rs.3,279 crore as of December 31, 2025. Net worth rose to Rs.3,748 crore, while online collections accounted for 97 per cent of total receipts, underscoring strong cash discipline across operations, including subsidiaries.

In short, while Q3 showed signs of operating strain, the financial backbone remains solid. With zero gross debt, steady profits and a formidable cash war chest, the company enters the next quarter with flexibility firmly on its side proving that in uncertain markets, balance sheet strength can be the best growth strategy.

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