MAM
MTV’s Loveline to continue with BPL Mots for brand building image
MTV is pumping more life into its Loveline. The channel, which had tied up with Citibank and BPL Mobile last year, has announced its second tie up with BPL. The Mots MTV Loveline Twin Card is targeted at youth for whom credit cards and mobile phones are a big status symbol. Priced at Rs 474 for a twin pack, the Loveline cards are available at more than 3700 outlets in Mumbai and are to be soon launched in other BPL Mobile circles in Maharashtra, Kerala, Goa, Tamil Nadu (excluding Chennai) and Pondicherry.
The idea is to promote the channel’s 30 minute interactive show MTV Loveline which shows popular love songs while agony aunt and uncle duo Malaika and Cyrus Broacha advise callers on their love and romance problems. As an incentive, calls between these Mots card numbers will be rated at 50 paise per minute from 8 am to 10 pm and at 25 paise from 10 pm to 8 am. All other charges on this card would be the same as for regular Mots which have just been slashed (this includes the new revised airtime rates of Rs.1.85 per minute and lower rental on all the recharges giving almost 50 per cent extra talktime value). Another facility offered on the MTV special cards is that a subscriber can change his twin number at an additional charge of Rs. 50. This new number has to be a BPL Mobile or a Mots number. Offers on MTV Style clothing and accessories have also been thrown in as part of the package.The channel had last year, formed tie ups with Citibank and BPL Mobile allowing youth to get discounts on MTV merchandise as well as priority on tickets for MTV events like concerts and award shows.
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33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
