I&B secretary beckons to radio

MUMBAI: Information and broadcasting secretary Pawan Chopra was in Mumbai on Monday evening to participate in a panel discussion on challenges in the infrastructure and technology sphere in television, but took the opportunity to invite radio to join the tech revolution.

In his address, Chopra announced,”Once you have DTH (direct to home), you can also have audio broadcast of satellite.” Referring to the FM radio broadcast in the country which was launched before satellite broadcasting  was officially acknowledged in the country, chopra said it was now upto radio to respond to this opportunity. ” We may well leapfrog into satellite broadcasting that much faster,” he told the assembled gathering of media and television industry professionals.

Chopra, who later fielded questions on the rights and wrongs of putting CAS in suspended animation, also said that broadcasters need to pay as much attention to the content, as they are paying to transmission quality. “The proof of the pudding is finally going to be in the content,” he quipped.

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