News Broadcasting
MTV, Balaji launching youth serial
MUMBAI: As programming initiatives go, this one is certainly up there. Music channel MTV and soap factory Balaji Telefilms announced that they would soon be launching a music-led, youth based Hindi serial that will air exclusively on MTV India.
The still to be named show will be a 13 week, 39 episode production. Ekta Kapoor, Creative Director, Balaji Telefilms, will, for the first time, appear on the MTV camera to promote the serial.
A nationwide star hunt to uncover some new faces to star in the series will kick off soon, a company release says. MTV, along with Balaji, will run auditions across five cities Mumbai, Delhi, Lucknow, Pune and Chandigarh. The process of auditioning and selections will also feature on MTV. Once chosen, the cast will go through a rigorous training process in acting, dancing, action, voice projection and camera moves.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
