MAM
PVR unveils Faridabad multiplex
MUMBAI: The multiplex phenomenon in the country is going from strength to strength. PVR which works in the movie exhibitions and entertainment business unveiled its latest state-of-the-art, fully digital PVR Cinemas at Faridabad. The two-screen multiplex was launched with the screening of the film Main Hoon Na.
Their latest offering in Faridabad located in a mall offers its patrons a variety of entertainment options under one roof..
The multiplex, with a total seating capacity of 522 seats, will feature a mix of both English and Hindi films. Equipped with the THX approved three way surround sound system with real life sound effects and state of the art projection facility with Xenon based technology the stadium seating arrangement ensures unobstructed viewing from anywhere in the auditorium.
The multiplex has studio effect interiors and screens continuously projecting movie-themed images. Station concession counters will offer customers a wide selection of the traditional movie going fare of sweet and salted popcorn, hot dogs and soft drinks, as well as candy, nachos, fruit juices and bottled water. Abundant parking space will be available at the multiplex.
Brands
Royal Stag launches ‘Live It Large’ campaign with six celebrity faces
Rohit Sharma, Bumrah, Badshah lead new Royal Stag brand film
MUMBAI: Big dreams, bigger personalities and a message that ambition comes in many forms. That is the pitch behind the new ‘Live It Large’ campaign from Seagram’s Royal Stag Packaged Drinking Water, which brings together six well known faces from sport, music, cinema and gaming.
The campaign features cricketers Rohit Sharma and Jasprit Bumrah, rapper Badshah, actors Sidharth Malhotra and Naga Chaitanya, and gamer Payal Dhare, each representing a different facet of what the brand calls “Generation Large”.
Announced by Pernod Ricard India, the campaign film travels across regions of the country to highlight how ambition and self expression take on different cultural flavours across India. From the swagger of North India to the tech driven vibrancy of the South, the music rich East and the rustic energy of the West, the film positions the country as a “Land of Large”.
The campaign marks an evolution of Royal Stag’s long running philosophy of encouraging young Indians to dream big. The brand says the new narrative reflects a generation that is redefining success and choosing unconventional paths.
Debasree Dasgupta, chief marketing officer at Pernod Ricard India, said the campaign builds on the brand’s legacy of celebrating aspiration. She said bringing together personalities from different industries and regions reflects how ambition today has many voices and expressions.
For Sharma, the campaign echoes the mindset required on the cricket field. He said living large is about backing oneself even when the odds are stacked against you and enjoying the journey along the way.
Malhotra described the collaboration as a natural fit with his belief in pushing boundaries and trying new things, while Badshah said the campaign celebrates individuality and the confidence to chase one’s own path.
Bumrah said the philosophy resonated with his own approach to the game, where discipline and belief matter as much as headline moments. Chaitanya added that the brand’s ability to stay rooted in culture while evolving with the times made the collaboration meaningful.
Dhare, one of India’s leading gaming creators, said the campaign reflects the spirit of young dreamers who are redefining success on their own terms.
The ‘Live It Large’ campaign will roll out through a multi platform strategy spanning television, digital media, print and outdoor advertising as Royal Stag looks to connect with India’s young, aspirational audience.
