MAM
MRUC’s Satyamurthy conducts IRS workshop in Delhi
NEW DELHI: “Every media vehicle is a winner, if they exploit product profile”, explained NP Satyamurthy, director general, MRUC. He was speaking at the MRUC-NFO organised, IRS (Indian Readership Survey) workshop for a select gathering of ad-professionals, media planners, brand managers and media.
Satyamurthy exhorted IRS users to convert weakness to opportunity. Citing an example, he said a media planner can actually advise his clients on how to use IRS Product Profiles – low penetration of a product among readers of publication ‘A’, can actually be seen as an opportunity and an effective sales promotion campaign can increase penetration.
The road show was second in the series – after having concluded the same in Mumbai, recently. The participants were taken through a rigourous ‘training module’ – covering areas such: how to effectively use the IRS Software; breaking myths about IRS 2002 estimates – post Census 2001 based corrections; how to leverage ‘product profile’ information for success in the marketplace. The road show entailed actual class-room learning for the active users of IRS data.
NFO continues to support MRUC in servicing clients until the launch of IRS, Round 11.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
