MAM
Ogilvy to cover retail ad sector with Signscapes
MUMBAI: To strengthen its strategic emphasis on ‘360 Degree Branding’ Ogilvy & Mather Advertising has launched Ogilvy – Signscapes. The new division will cover the entire gamut of retail (advertising), merchandising and signage solutions, says an official release.
Ogilvy has said that its Branding the last mile survey of retail advertising in 12 countries (including India) would add science and a better understanding and perspective of the Indian consumer and the space around him in the context of retail advertising and merchandising. This along with its learnings and network presence at the local market levels makes this proposition a complete end to end service provider.
The service portfolio includes retail auditing (evaluating the effectiveness of a retail advertising and ensuring uniformity/consistency across all retail merchandising and signage) concept development, designing as well as managing, execution and implementation. The agency’s clients include SBI, ICICI and Asian Paints.
The release states that the division is in line with O&M’s aim of Conquering the Great Outdoors and reiterating the belief in reaching the consumer wherever he might be.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
