MAM
Meme Chat ropes in Vivek Satya Mitram as head Of brand strategy & PR
Mumbai: Gurgaon-based leading meme marketing platform Meme Chat has roped in industry veteran and renowned brand communication and PR strategist Vivek Satya Mitram as Head Of Brand Strategy and PR.
Vivek is a key hire and will be part of the leadership team at Meme Chat. As Head Of Brand Strategy and PR, he will be spearheading the brand marketing, consumer connects, investor relations and public relations (PR) initiatives for the startup that is redefining the digital marketing space by channelising the proven virality quotient and humour connect of memes, to secure unimaginable awareness and unique recall for brands organically.
Speaking on the appointment, Meme Chat co-founder and chief executive officer Kyle Fernandes said, “We are truly elated to work with Vivek. His decades of experience in the media and brand communication space, along with a proven track record of shaping multiple successful startups into trustworthy brands, will surely be a value addition at Meme Chat. He will be working on crafting strategies for brand communication, marketing, PR and investor communications. Vivek’s association with the company also reiterates our commitment to build a great team at Meme Chat roping in veterans from industry that can help us accelerate our growth plans and achieve our goals.”
For over a decade, former journalist, serial entrepreneur and independent brand consultant Vivek has been instrumental in shaping the unique brand identity and hyper-growth for scores of fast-paced startups including WittyFeed, MyOperator, Bobble AI, Winni, Vitto, and Oye! Rickshaw by crafting compelling brand communication strategies. He is known for building impeccable communication strategies that align business goals, the founder’s vision and the growth plans to ensure 360-degree visibility, the right brand positioning, consistent key messaging and the tangible measurable impact on business growth and the brand value.
Commenting on his latest role Vivek said, “I am thrilled to be part of Meme Chat & its super talented team that has envisioned an innovative brand marketing solution for ensuring massive organic visibility, awareness & connect for the brands among GenZies & millennials by using the enormous creative potential of memes. I am truly moved by the amazing work they have done for so many marquee brands, including Prime Video, Share Chat, McDonald’s, OnePlus, PVR Cinemas, Marvel etc.“
He adds, “I have always been excited to work with passionate young founders who want to translate their crazy ideas into reality and build something that can redefine the existing norms of the industry. Meme Chat is one such idea that has the potential to bring a paradigm shift in the digital marketing industry. I am looking forward to adding value in their growth journey as a brand custodian, mentor and co-learner.”
Meme Chat, founded by Kyle Fernandes & and Taaran Chanana has a humongous 5 million base of creators on it’s main app. Besides the main app where users are incentivised to create and distribute memes, the startup offers two other products — MemeChat Keyboard, an integrated keyboard for Android and iOS users to share memes on other messaging platforms, and MemeChat Studio, a fully automated solution for brands and corporates to commission memes en masse and distribute them. Meme Chat is emerging as the fastest-growing meme marketing platform and an obvious choice for brands looking to leverage viral marketing.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
