MAM
Marico launches direct marketing promos for Kaya
MUMBAI: Kaya Skin Clinic, Marico’s new venture, has launched a direct marketing promotions campaign for its Kaya Back Shine service. The ground promotions that will conducted will involve brand ambassadress former Mrs World Aditi Govitirkar. MediaCom is the media independent that is handling the account.
Kaya Skin Clinic CEO Rakesh Pandey says: “The Kaya Back Shine is an extension of the very popular skin polishing services offered for the face. We feel a beautiful back should be smooth, flawless and that’s what the service offers clients.”
The services that Kaya offers includes laser hair reduction, skin polishing and brightening, glycolic and salicylic peels, pigmentation and scar reductions, facials and face lifts amongst others. Dr Malavika Kohli is the medical advisor to Kaya Skin Clinic.
The company has plans to organise contests and give away prizes for females with the “most beautiful back”. Kicking off the promotion at Athena, a Mumbai hotspot, Marico chairman cum managing director Harsh Mariwala stated that each of the unisex procedures offered at Kaya is a carefully balanced combination of science and aesthetics designed to substantially improve the skin’s overall performance.
“It’s an extension of the 12 brands that we have in our portfolio. Our executive team has carefully selected the most appropriate technology for Indian skin types. Our procedures are delivered using technology which is USFDA approved for safety and care,” Mariwala adds.
The various brands of Marico are Parachute, Saffola, Sweekar, Hair & Care, Shanti, Mediker, Oil of Malabar, Mealmaker, Sil, Revive and Sundari.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
