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TNS launches ‘corporate reputation manager’ in India
MUMBAI: The India 2004 TNS TRI*M Corporate Reputation Manager™; the first-of-its-kind study in the Indian market based on similar studies already conducted in the USA has been adapted to the unique circumstances of the Indian business environment and launched in India.
Corporate Reputation Management is supposed to measure the true goodwill enjoyed by an organisation. TNS claims that the concept of ‘corporate reputation’ has increased in importance and relevance due to companies being valued beyond their last quarter’s financial results and corporate valuation shifts significantly from physical assets to intellectual assets.
Reputation, in this case becomes a measure of confidence in the corporation, in the present as well as the future creating the difference between long-term success and failure. The results of the “Voice of the Leaders Survey” conducted by the World Economic Forum and Fleishman-Hillard International Communications at the 34th annual meeting in Davos showed that almost 60 per cent of those surveyed estimated that corporate and brand reputation represents over 40 per cent of a company’s capitalisation. And more that 77 per cent believe that corporate reputation has become more important over the last two years states the official company release.
“As corporate behavior is increasingly being scrutinized from both inside and outside the company, confidence in the corporate becomes vital. Most importantly, corporate reputation represents stakeholder expectations from, and experiences with the company, its products & services, processes and employees. It encompasses both emotional and rational dimensions that define a company’s relationship with its various stakeholder groups.” says TNS India director S.Ganapathy.
The TNS TRI*M corporate reputation manager promises a 360 degree view of the company’s strengths and weaknesses. It further differentiates the key characteristics that drive value, from those that add little to corporate strength; providing clear pointed analysis with the ability to provide actionable recommendations.
“The TNS TRI*M Corporate Reputation Manager has high economic value for an organization. Good reputation will help companies have easier access to capital markets & attract financial resources. It will deter competitors from entering markets where companies have a strong reputation and facilitate corporate partnerships. Moreover, it will also attract talented personnel. Finally, its helps command premiums in price sensitive markets and facilitate the easy introduction of new products.” adds TNS India senior vice president Ravi Shankar.
The 2004 study, already underway, is being conducted amongst key stakeholder groups of managers in financial institutions, corporates, managerial personnel across companies as also management and engineering students across 12 main cities. The top-line results are likely to be published mid-October 2004.
TNS is a global market research and strategic consulting group which helps collect, analyse and interpret information for clients to better understand the needs and wants of their customers. TNS provides research, advice and insight on market segmentation, advertising and communications, new product development, brand performance and stakeholder management.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
