Brands
Celebrate ‘Svarnim’ this Durga Pujo with Fabindia
Mumbai: Get in the spirit for Durga Pujo celebrations with Fabindia’s latest festive offerings – ‘Svarnim’. It is about those special moments, connecting with loved one, classic fragrances filling the air, family and friends taking in all those golden memories that they will remember for years. From pandal-hopping to family gatherings, set your wardrobe and home attuned for the upcoming celebrations!
The collection highlights rich hues, elegant craftsmanship, and the vibrancy of this season, weaving in the traditions and cultural heritage of Indian crafts.
Exquisite saris: Adorn yourself in the timeless elegance of Fabsaris; crafted in warm shades and rich hues, intricate designs, and a touch of contemporary flair.
They are available in silk and silk blends, Viscose, and Cot-silk, displaying several of our craft-led techniques and methods of weaving in traditions of Chanderi, Tussars, and Banarasi Jacquards; these saris are perfect for celebrating the festive season with grace.
Stylish kurtas: Thoughtfully designed, these kurtas are a perfect blend of comfort and style. Crafted with precision and finished with intricate adda work, applique, and zari embroidery; these regal kurtas and kurta sets are sure to make a statement during the fiesta of Durga Pujo and beyond – from relaxed catch-ups with friends to light morning festivities.
Handcrafted jewellery: Complete your look with Fabindia’s handcrafted jewellery pieces that showcase exquisite craftsmanship. From intricate necklaces to earrings, the festive collection is a true reflection of artistry. Accessorise this Pujo with brand-new arrivals from Fabindia.
Home & pujo décor: This Durga Pujo, bring home celebrations with Svarnim’s fabHOME edit; perfect to adorn your living spaces with the essence of tradition, elegance, and vibrancy. The captivating range offers scented candles, beautifully crafted cushions, intricately designed pujo thalis, and diyas.
Whether you’re preparing for the festivities of Durga Pujo or simply looking to add a touch of Indian tradition to your home, Fabindia has the perfect decor pieces for you.
Fabindia’s Svarnim collection is available at all Fabindia stores and online at Fabindia Svarnim
This festive season, celebrate traditions with Fabindia!
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
