News Broadcasting
Zee News locks in on daytime viewers
NEW DELHI: Hindi news channels Zee News may not rank very high on the “media noise” quotient but that is not to say it is out of the reckoning in the ratings stakes.
Quoting recent TAM data, an official release claims that daytime viewers spent more time on Zee News than on its rivals (source TAM week ending 12 June, All India, TG C&S AB Male 25+, TB – 6 am to 5:59 p.m.). In terms of channel shares Zee News is ahead of NDTV, Star News and DD News, the release states.
Zee News’ coverage of planet Venus’ rare transit across the sun – Shukra Hai Suraj Hai, made it the first choice of the viewers with a leading channel share of 3.84, ahead of Aaj Tak (3.64,) Star News (2.7), NDTV India (1.94), Sahara Samay (1.04), DD News (.76) (source TAM 8 June, All India, C&S AB M 25+ TB – 6:30 a.m. to 5 p.m.), the release states.
As regards the venus transit, Zee News asserts leadership in time spends as well. Viewers spent 27 minutes on Zee News as against Star News’ 18 minutes, Aaj Tak’s 16 Minutes, NDTV India’s 13 Minutes and DD News’ 11 minutes. Zee News covered the Venus transit from a specially created studio, with reporting from across the country including the observatory in Nainital and from Mumbai, Kolkata and Delhi and other regional centers, the release says.
Among the channel’s other big stories was anchor Ashok Singhal’s exclusive interview with former prime minister Atal Behari Vajpayee that led to a churning within the BJP. Zee News also claims to have had the lead on its rivals vis-a-vis its coverage of last week’s Matsyagandha Express rail tragedy.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
