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Aaj Tak’s Arup Gopikrishna joins Zee as AVP distribution Zee Cinema, Zee Music
MUMBAI: And the brain drain continues. Aaj Tak’s West zone distribution head Arup Gopikrishna has called it quits as of 2 June. He will be joining Zee as the Zee Cinema and Zee Music assistant vice president- distribution.
Interestingly, he will report to Zee Cinema and Zee Music business head and director special projects Yogesh Radhakrishnan and not anyone in Zee-Turner, the company that manages the distribution of all the channels in the Zee bouquet.
Confirming the new appointment Radhakrishnan said, “We are very optimistic about Gopikrishna. He will be overseeing the national distribution for both Zee Cinema as well as Zee Music.”
During his stint at Aaj Tak, Gopikrishna was a part of the core team that worked to bring about visibility for the channel in Mumbai. “It has been a very productive stint at Aaj Tak. When I started working with Aaj Tak, the channel had almost nil visibility in Mumbai. Not being a part of any carriage deal was really hampering us. With the help of some aggressive marketing and some personal contacts with the cable fraternity, we managed to get the channel on several cable platforms. And it has been the number one channel ever since,” he said.
When queried about his priorities at Zee, Gopikrishna volunteered, “My first priority at Zee is to work on the visibility of Zee Music. The channel, despite good content, has been suffering because it is not as widely available as MTV. I will be involved in establishing relationships with the cable ops and working out better deals for the channel. Zee Cinema, on the other hand, is already a number one cinema channel. So our aim will be to keep it firmly established at the same position.”
Gopikrishna started his career as a cable operator in 1991. He established Win Cable operations in Bandra with Bharat Hirwani. Later he joined the now defunct Technology Media Group (TMG) and was immediately picked up by Aaj Tak for its distribution department. At Aaj Tak, he reported to the distribution head, Amitabh Srivastava.
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Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
