MAM
International Watch Exhibition in Mumbai 18-21 September
MUMBAI: Indian consumers can get a glimpse of the latest trends in wrist watches and timepieces under a single roof. The International Watch Exhibition 2003 will be held between 18 and 21 September 2003 at Mumbai’s World Trade Centre.
Watch Market Review, that claims to be India’s and probably Asia’s oldest horological trade magazine, will be organising the exhibition. The publishing company had organised three Swiss Watch Fairs in the early 1990s.
The International Watch Exhibition will attempt to feel the pulse of the Indian economy and understand the mindset of the Indian consumer. The organisers claim to be in advanced stage of talks with prominent Indian and MNC watch companies for enlisting their support for making the exhibition a grand success.
“This exhibition will provide industry, trade and consumers to experience first-hand an event of international standards and scale. Every aspect design, décor, ambience, presence of the who’s who in the horological industry, class of visitors, commercial negotiations makes the International Watch Exhibition 2003 a ‘must-attend’ event,” says organiser and managing director of Watch Market Review Sunil Karer.
A note says that the exhibition is being held in Mumbai, which is home to 15 million people and the financial and commercial capital of India. “Mumbai also has the advantage of a burgeoning higher middle class and a large percentage of the affluent upper class. The city’s purchasing power and its role of trendsetter in fashion and lifestyle makes it the ideal choice for such a premium event,” adds Karer.
While talking about the timing, the organisers say that some of the salient features of this market, especially for products like premium watches are:
* The size of the higher middle class and upper class economic segments.
* The steady increase in disposable income; truly a buyers’ market.
* Many foreign watch brands are already available in the country after QRs were removed. This is a continuing process with many more brands poised for entry.
* The consumer is getting savvier by the moment; be it fashion, design, technology, after sales service or pricing.
* Freedom to buy a watch whenever the consumer chooses without worrying about forex.
Looks like watch connoisseurs are in for the time of their lives!
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
