MAM
Rajasthan tourism board opts for O&M and Percept
NEW DELHI: Good news seems to be pouring in for Ogilvy & Mather’s Delhi office. After being chosen as one of empanelled agencies for the Chhattisgarh Tourism account, O&M has also managed to get on to the panel of Rajasthan State Tourism Board.
Rajasthan Tourism, which had conducted a multi-agency pitch, has chosen O&M as one of its two empanelled agencies for its communication requirements. The mandate also includes branding exercise besides working on advertising. According to sources, the other empanelled agency in the picture is Percept Advertising.
O&M executive director, north India, Vibha Desai, said, “I think our understanding of Rajasthan as a market went in our favour. Also we had an unfair advantage as an agency because Piyush (Pandey) is from Jaipur. His understanding of Rajasthan as a state also helped us in getting empanelled.”
The details of the new campaign are yet to be worked out. The Rajasthan Tourism Board is currently working on its logo and design. “We were recently empanelled for the Chhattisgarh tourism account. So recent past has been good for us,” said Desai.
Besides these two new accounts, O&M already has had a profitable season in terms of awards as the agency’s Delhi office has won the Gold at Cannes for its Business World direct marketing campaign and Human Organ Procurement and Education Trust campaign will feature in Communication Arts magazine design annual in November this year.
MAM
JioStar cracks IPTV piracy network as TATA IPL 2026 gets underway
Broadcaster moves swiftly on match day to shut illegal BOS IPTV service
MUMBAI: JioStar has dismantled a major digital piracy syndicate on the opening day of the TATA IPL 2026, targeting an unauthorised IPTV service operating under the name BOS IPTV.
The crackdown followed an internal investigation that flagged the rogue platform, hosted on bostv.org, for illegally streaming premium television content. Acting on its findings, JioStar filed a criminal complaint with the Cyber Police Station Firozabad, triggering a formal police probe.
An FIR registered on 26 March 2026 cites multiple offences under the Bharatiya Nyaya Sanhita 2023, the Information Technology Act 2008, and the Copyright Act 1957, underscoring the seriousness of the alleged violations.
Investigators found that BOS IPTV was offering access to more than 10,000 live television channels along with a library of over 25,000 video-on-demand titles through its proprietary streaming player. The platform reportedly had around 64,000 active users and was run by a team of roughly 20 individuals, pointing to a well-organised operation.
Law enforcement authorities have arrested the primary accused, with further detentions expected as the investigation expands across multiple states. Officials believe the network may be part of a broader, coordinated piracy ecosystem operating in India.
The website has since been taken offline by its operators, marking a timely intervention just as the IPL season begins and viewership peaks. For broadcasters, the opening weeks of the tournament are particularly vulnerable to illegal streaming, making swift enforcement crucial.
JioStar’s latest action signals a sharper, more proactive stance against digital piracy, especially around marquee sporting events. As the IPL gathers pace, the broadcaster is expected to maintain close coordination with authorities to protect its content and ensure viewers stay on the right side of the stream.
