News Broadcasting
CNBC top news channels among Category A households: TAM data
CNBC India continues to be the leader among news channels, a company release states, quoting weekly AC Nielsen TAM Viewership ratings for four weeks ending March 10.
CNBC India has surpassed other news channels like Star News, Aaj Tak, Zee News and BBC, as the one to watch for urban viewers in the Socio-Economic Category A households, which constitutes the bulk of the news watching audience, according to the release.
This leadership in the home segment, which is measured by TAM people meters, is quite remarkable for a channel that is known for its domination of viewership at the workplace. CNBC executives voiced confidence that if this upsurge continued, it would become part of what is a worldwide phenomenon – the burgeoning interest in business related news and information.
“The TAM ratings vindicate our belief that the Indian viewer is more savvy today and desires information that affects her or him more directly. Gone are the days when news was just about political drama,” CEO Haresh Chawla says.
Chawla adds: “Ever since late 1999, when CNBC India was born, we have had to contend with the fact that there was no conventional mechanism to identify a major part of our audience, the out-of-home (OOH) viewers. It was as though the channel was trying to compete with one arm tied behind its back. The latest TAM ratings merely show that home viewing is beginning to reflect the true popularity of the channel.”
The CNBC India team says they welcome more sophisticated research on audience share because it is only then that their spread in the market can really be appreciated.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
