Ad Campaigns
Disney+ Hotstar releases new ad for ICC Men’s Cricket World Cup 2023
Mumbai: As we inch closer to the beginning of the ICC Men’s Cricket World Cup 2023, the excitement is at an all-time high. Disney+ Hotstar, the official streaming partner for the tournament, released a new ad film as a part of their #FreeLoThodaJeeLo campaign. Starring Abhishek Banerjee and Jameel Khan, the film captures the anticipation for the upcoming tournament and highlights its ‘free on mobile’ offering this year along with free first-class entertainment such as Freddy, Brahmastra Part One: Shiva and many others.
Conceptualized by the internal Disney+ Hotstar team and directed by Nikhil Rao, the latest ad film is an unusual and striking play on the importance of prioritizing one’s own needs alongside those of one’s family. In the video, a man is denied entry into heaven because, in an effort to ensure the comfort of his wife, son, and mother, he forgets to enjoy the pleasures of life like cricket and entertainment, made even easier through Disney+ Hotstar’s free offerings.
Team India begins their Men’s Cricket World Cup campaign on 8 October 2023, with an epic showdown against Australia at the iconic MA Chidambaram Stadium. The hosts will then lock horns with Afghanistan at the Arun Jaitley Stadium in New Delhi. The anticipation builds as India’s path leads them to a highly anticipated clash with arch-rivals Pakistan at the Narendra Modi Stadium on 14 October, adding another thrilling chapter to the ‘Greatest Rivalry’.”
Catch every exhilarating moment of the ICC Men’s Cricket World Cup 2023 live and free on mobile on Disney+ Hotstar. The tournament will also broadcast LIVE on the Star Sports Network.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
