GECs
Sabe TV’s ‘Office Office’ to join daily brigade
Office Office, the leading weekly sitcom from the Sabe TV stable, is all set to become a daily. According to Sri Adhikari Brothers Television Network Ltd (SABTNL) vice-chairman Markand Adhikari, nothing definite has been decided about the frequency of the show.
“It could be three to four times a week,” Adhikari says. “But the days have not been pinpointed yet.” However, information from within the network indicate a tentative schedule has already been drawn up. The show is likely to be aired thrice a week Mondays through to Wednesday at 8:00 PM
“The official material will be sent out to potential advertisers very shortly,” Adhikari says. Among the sponsors who have so far been backing the show are Kodak , Cello, and Nirma.
Adhikari says that the show is being extended because once a week shows get lost in the crowd of dailies. “We want to further develop the audience that Office Office has and make it a habit for them,” he says. “Making it a daily can go a long way in furthering our aim.”
He adds that efforts are being put in took to keep the storyline strong enough to retain viewers’ interest. “It is not a dishum dishum (lots of fighting) show,” he says. “It is a show with certain production values and Eagle Video, the producers, are taking care to retain that flavour.”
Adhikari added that the move to change the show over to a daily was just one of a basket of efforts which were being worked out to strengthen the channel.
If the show works, it will be an office coup for Sabe TV.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
