GECs
Stage set for Enter Media 2001 conference
The stage is set for the Enter Media 2001 conference to be held in Mumbai on 7 and 8 August.
The seminar for the media and entertainment sector organised by the Confederation of Indian Industry (CII) will be the culmination of an online interactive initiative that began at the end of June whose aim it was to identify the key issues which the industry needed to address.
According to the chairman of the task force set up to organise the conference, Biren Ghose, CEO of UTV Interactive, the conference’s principal aim is to identify two or three key issues that have a realistic chance of being addressed if proper thought and planning is put into the effort. It will be an issues workshop which amalgamates a public as well as industry perspective.
At the conclusion of the conference a report will be presented which will set a six to 12 month time frame to resolve the issues identified. Towards this end the state and central government will be petitioned to participate in the resolutions made at the seminar. inputs from other institutions as well as efforts from within the industry will all be utilised to work towards getting definitive results, Ghose says. He gives the example of how the music industry managed to set aside its internal differences in setting up the Indian Music Initiative (IMI) against piracy.
To delienate the key issues, message boards on a Enter Media 2001/CII website will be specially created. These message boards – to be gathered from industry executives and the public at large – will represent a “market snapshot” across each of the industry verticals. The idea is to define constraints and highlight possible solutions, according to the chairman of the task force set up to organise the conference, Biren Ghose, CEO of UTV Interactive.
Others on the taskforce include Shyam Benegal (Films), Pritish Nandy (CEO Pritish Nandy Communication), Abhik Mitra (Music), Sumantra Dutta (Star India Ltd, Radio), Vijay Mukhi (Technology), Pallavi Jha (CII Chairperson – Maharashtra), Rana Kapoor / Vijay Jain (Banking), Rajesh Jog (Venture Capital) and SK Chakraborty (Industrial Development Bank of India). The venue of the conference is the ITC Grand Maratha Sheraton in Mumbai’s western suburb of Andheri.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
