MAM
YES BANK becomes the first bank to offer ‘ONDC Network Gift Card’
Mumbai: YES BANK today, announced that it has become the first bank in the country to issue an ‘ONDC Network Gift Card’. This marks a transformative shift in the way India shops and aims to revolutionise the shopping experience for Indian consumers.
The ONDC Network Gift Card, issued in partnership with Open Network for Digital Commerce (ONDC), is at the forefront of democratising digital commerce. Unlike traditional gift cards, this groundbreaking concept empowers customers to utilise the gift card for purchasing products from any brand and any seller across a wide array of segments, including food, fashion, handicrafts, electronics, home essentials, health and wellbeing.
The ONDC Network Gift Card is open for sponsorship and utilisation by corporate and individual customers, enabling them to extend thoughtful gestures to their customers, employees, or their loved ones. This innovative card leverages the robust Rupay network and offers the flexibility to load up to Rs 10,000/-
YES BANK country head – of Digital & Transaction Banking Ajay Rajan said “At YES BANK, it is our constant endeavour to leverage technology to bring forth solutions that provide customers as well as clients with a rewarding banking experience. We are delighted to be the first bank to partner with ONDC to introduce this specially curated Network Gift Card that offers customers with the flexibility to choose from a wide array of products from across segments. Being a pioneer in digital acceleration, our focus is on creating a robust digital infrastructure for business and commerce. With the launch of the ONDC Network Gift Card, customers can enjoy an unrestricted shopping experience during the ongoing festive season.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.








