Kids
Scooby-Doo goes crackers over Krackjack
It’s a krackjack of an idea. Cookies (biscuits in India) and kids go together. Ditto with kids and Cartoon Network in India. The channel has an immense cachet with Indian kids. The managers of biscuits major Parle Products and the kid’s channel have decided to marry, in a bid to cash in on each others’ brand franchise.
The wrapper of each of Parle’s Krackjack biscuits will feature that lovable, brave but confused dog Scooby Doo. And not only that: kids will get a freebie in the form of a Scooby-Doo sticker and tatoo everytime they buy a 75 gram Krackjack pack.
The stickers and tattoos come in more than 50 varieties. The purpose of this is that kids who identify with the character will be interested in starting their own collection. Says Parle Products marketing manager Pravin Kulkarni: “We are confident that the combination of Cartoon Network’s hugely popular Scooby-Doo and Parle’s Krackjack biscuits will boost our volumes”.
However, there is a rider attached: the offer is open till stocks last. So one can expect a lot of kids sending parents crackers demanding Krackjack.
On its part Cartoon network will carry oodles of Krackjack commercials and also flog the promotion on air.
Cartoon Network has struck similar alliances with brands such as Pepsi, Camlin Sparkles, Godrej Jumpin’, and Coke, Cartoon Network India spokesperson Shana Lall said.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
