MAM
Legrand India revolutionises customer experience with E-Shop launch
Mumbai: Today, Legrand India unveiled a groundbreaking digital strategy that promises to redefine the customer experience in the electrical and digital building infrastructure sector. Named “E-Shop,” this direct-to-customer (D2C) platform boasts a highly interactive website and a suite of digital channels. It is catering to a diverse clientele, including homeowners and remote electricians. As a market leader, Legrand is set to ensure seamless last-mile connectivity in India with free-of-cost deliveries.
This exciting new venture was formally inaugurated by Legrand Group in India MD & CEO Tony Berland in a recently held event, accompanied by a fresh logo, innovative services, and a pioneering marketing campaign. The E-Shop’s success was validated through a rigorous five-month beta testing phase, serving over 200 customers monthly and seamlessly integrating with Legrand’s extensive ecosystem.
Legrand India director of sales Samir Kakkar stated, “In addition to our existing channels, such as projects, panel builders, system integrators, and retail counters, we recognised the burgeoning growth of e-commerce in India. To align with our ambitious goals, we have established a dedicated channel – digital business & emerging channel, which manages our e-commerce and omnichannel operations. Our sellers and fulfilment partners are our trusted distributors, fostering a robust nationwide distribution network.”
While D2C marks a promising journey for Legrand, it builds on a digital foundation established through previous initiatives. Legrand India has already achieved substantial business success worth Rs 230 million through digital platforms like Meta, Google, Indiamart, and Amazon. This favourable response paved the way for the creation of a dedicated E-Shop for Indian consumers, which is poised for further growth with targeted customer acquisition and content strategies.
Legrand India brand digital business and emerging channels Laxman Tari elucidated, “We are actively working on enhancing the customer experience through various projects aimed at simplifying the online purchasing journey. These initiatives will propel our product category into a prominent position on the online selling platform, with stages of implementation expected within the next six months.”
Legrand India’s head of director marketing Sameer Saxena, emphasised, “Legrand is renowned for its product innovation and disruptive marketing strategies. We have meticulously studied consumer behaviour, trends, and patterns to ensure unmatched customer satisfaction. Our introduction of modern trade concepts in the electrical industry has borne fruit, with 45 showrooms across India. We aim to replicate this success in the realm of e-commerce.”
Behind the seemingly simple concept of an E-Shop lies a web of innovation. To meet the critical demand for defined product availability, Legrand established a dedicated slot in its warehouse, swiftly accessible to sellers. The E-Shop is equipped with a dedicated call centre to promptly address customer queries and complaints. Additionally, Legrand has harnessed the power of machine learning with ‘Chatbot – LIVA,’ offering real-time transaction updates, product inquiries, and efficient complaint handling.
To bolster consumer confidence in shipping and logistics, Legrand has forged a pan-India partnership with ‘Delhivery.’
As the Internet of Things (IoT) drives demand for smart home products across India, Legrand’s E-Shop is poised to become the go-to destination for these offerings. Customers can now effortlessly embark on the journey to make their homes smarter. The E-Shop even offers the option to book an appointment with an expert for a personalized smart home experience.
With this groundbreaking E-Shop, Legrand reaffirms its commitment to pioneering innovation in the electrical and digital building infrastructure industry, setting new standards for customer satisfaction and convenience. For more information and to experience the future of electrical infrastructure, visit Legrand E-Shop.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
