MAM
Omnicom elevates Alex Lubar to global CEO of DDB Worldwide
Mumbai: Omnicom chairman and CEO John Wren has elevated Alex Lubar as global CEO of DDB Worldwide. Lubar succeeds current global CEO Marty O’Halloran who will continue as chairman. In addition, Glen Lomas currently CEO, DDB EMEA, based in London, becomes global president and chief operating officer in partnership with Alex.
“We are pleased to announce these changes as DDB has reclaimed its title of being one of the top creative agencies in the world, including 2023 Cannes Network of the Year,” said Omnicom chairman and CEO John Wren. “Marty’s dedication to DDB has made him an integral part of the network’s culture and operations, and we thank him for his strong leadership during the past four years as CEO. With extensive global leadership credentials within the industry, we are confident that Alex, supported by Glen, will continue to elevate the network and build upon its legacy of creative excellence.”
Lubar was appointed president and chief operating officer of DDB Worldwide last October 2022, following ten years at McCann. He held several regional leadership roles during the course of his time there including President, McCann North America, head of McCann’s Asia Pacific region, and CEO of McCann London.
Said Lubar about his new role, “Since its inception, DDB has unlocked the power of human emotion to make millions of different people change how they behave, feel, and transact with brands and businesses around the world. We believe that creativity, in all its modern forms, has the power to profoundly transform our clients’ businesses. I am honored to have the opportunity to lead Bill Bernbach’s legacy into the future with such a talented global staff and leadership team who all share the same vision.”
Lomas has unparalleled international client experience at DDB having been CEO of Europe, Middle East, and Africa, DDB’s largest region and with the network since 1995. Based in London, he is responsible for the EMEA region and has built successful client teams across geographies while creating an environment where creativity and effectiveness flourish across the network.
Said Lomas about his appointment, “It has always been a privilege to work at DDB and it is a great honor to take on this role. DDB has always been where brilliant, unpretentious people turn up each day to apply their creativity to solving problems. The problems and solutions change, but that culture doesn’t. I love what this network is capable of when it comes together, as demonstrated this year at Cannes, and Alex and I are here to ensure that spirit continues and the network keeps evolving to attract the most ambitious talent and clients.”
O’Halloran has been a leader within the DDB network for close to four decades and took over the role of global CEO in 2020. Under his leadership, DDB won 2023 Network of the Year at Cannes, Network of the Year for the past 3 years at D&AD, and Network of the Year at Effie US and Latina.
“It has been my honor to lead DDB over the past four years,” said O’Halloran. “The talent across our regions is incredible and together we’ve been able to produce work that has achieved transformative results for our clients and has been awarded as some of the best creativity in the world. As part of this orchestrated succession plan, there is no doubt in my mind Alex will continue to lead the DDB network to new heights. I look forward to working in a chairman’s capacity with Alex and Glen as they partner in leading the way forward with their global leadership team.”
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
