MAM
ADbhoot unveils Nuvama Private’s “Wealth Wisdom” campaign
Mumbai: ADbhoot has introduced the first-ever campaign for Nuvama Private, one of the Wealth management firms. This campaign, titled Wealth Wisdom, positions Nuvama Private as a forerunner in the realm of private banking and underlines Nuvama Private as the chosen partner serving the needs of Ultra High Net Worth Individuals.
The campaign, Wealth Wisdom, unravels the intricate tapestry of the UHNI world, showcasing how Nuvama Private’s expertise aligns seamlessly with their ambitions. In the campaign, a diverse group of UHNIs and Nuvama Private employees driven by aspirations and values passionately convey their steadfast confidence in Nuvama Private’s capabilities.
Nuvama Private president & head Alok Saigal said, “In an arena where the complexities of investments, transactions, and wealth management intertwine, trust stands like a sturdy pillar, upholding this vast landscape of financial possibilities. Our industry is not just about numbers, charts, and graphs; it is about the dreams of families, the success of businesses, the future we envision, and the legacy we strive to leave behind. Nuvama Private has consistently stood as a testament to its unwavering commitment to client-centricity. Our brand campaign is not merely a collection of visuals, words, and ideas, but a vivid reflection of the very essence that defines us – our values. It’s about the experiences we curate and the meaningful relationships we build.”
“Wealth Wisdom” offers a captivating narrative that touches on a diverse array of wealth management in UHNIs. The narrative touches on the thrill and caution in venturing into new business territories; the embrace of novel viewpoints over materialism; nurturing a simple idea into a thriving enterprise, global expansion, upholding cherished values, Family legacy etc.
Nuvama Private head – marcom & client engagement Nikita Chokshi said, “Wealth Wisdom goes beyond being just a campaign; it extends an invitation to delve into the universe of UHNI intelligence, values, and aspirations, highlighting Nuvama Private’s pivotal role in shaping and safeguarding their financial journeys.”
“Wealth Wisdom” unfolds its narrative canvas by featuring a diverse spectrum of UHNI individuals. It delves into the profound intelligence, discernment, and distinctive mindset of a new-age entrepreneur, successful tech startup, third-generation entrepreneur, seasoned businessman to reputed industrialist. It reflects the insights of Business owners, corporate treasuries to family offices.
The campaign moves around Nuvama Private’s Innovative Financial Strategies, capability to leverage market opportunities, Nuvama Private’s Customized Alignment, Sustainability and Commitment, Trust and Reliability, Expertise and Transparency, knowledge, Legacy Creation, and Global Vision etc. and echoes Nuvama Private as The Chosen Partner for UHNIs
ADbhoot founder & creative director Vaibhav Pandit who also directed the campaign said, “Connecting to the UHNI genre has always been a big challenge for the brands as well as agencies. It’s a very niche and difficult market to communicate. We successfully captured the insights of Nuvama Private and its target audience. We were very clear from the beginning that our communication was for the class not for the mass. By simple, insightful, and thoughtful storytelling we very subtly yet effectively incorporate Nuvama Private’s values with its clients’ values.”
Nuvama Private’s Wealth Wisdom is a digital-only campaign currently distributed through different social media and digital media platforms.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
