News Broadcasting
MTV launches 24-hour channel in Thailand
In a bid to further strengthen the MTV brand and presence in Thailand, MTV Asia has launched a 24-hour MTV Thailand channel in association with Ten Music Television (TMT).
TMT is a Thai company, which produces music television programs for Thailand’s youth. The announcement follows the renewal of a distribution deal with United Broadcasting Corporation (UBC) effective from 1 November.
The channel aims to take advantage of the local talent to produce shows which will complement the existing international and regional shows already popular in the country. MTV will bring in its distinctive programming expertise to the venture. The release states that the initiative is a part of MTV Asia’s ongoing localisation plan for the region. An official release states that more hours of Thai-language programming will be rolled out progressively throughout the year.
MTV Thailand is being aired via United Broadcasting Corporation on Channel 49 in Thailand. Speaking on this senior vice president and managing director, MTV Southeast Asia and Network Group Peter Bullard said: “This year has been an eventful year for MTV Asia. We launched MTV Philippines in January, MTV Korea in July, and we wrapped up the year on a festive note with the joint venture to launch MTV Thailand, as well as winning the coveted title of ‘Broadcaster of the Year’ at the Asian Television Awards.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
