News Broadcasting
Promax/BDA to release study on consumer gaming habits
MUMBAI: In its efforts to support marketers in the interactive entertainment sector attending its inaugural MI6 Conference, Promax/BDA has commissioned Frank N. Magid & Associates to research and report on the habits, behaviours and motivators of today’s gamers.
Frank N. Magid & Associates is a media and entertainment research and consultation firm.
“The purpose of MI6 is to not only provide well-deserved recognition but also to increase the effectiveness of interactive marketers. By providing a quantitative consumer study of gamers in the target 13 to 39 age group, we can empower marketers with insight as to what motivates this group to play and buy specific games as well as how to speak to the influencers of the community, providing tangible value to our attendees. It’s the best way I know of for validating the role of this conference among interactive entertainment marketers while also ensuring for their continued success,” said Promax/BDA president and CEO Jim Chabin.
The study and its findings are devised to help game marketers choose the most effective media for their console/PC game marketing efforts; understand consumers’ attitudes towards and use of key sources of console/PC game awareness; improve their console/PC game marketing toolbox by improving existing tools and identifying new tools.
It will also see first-hand how consumers find out about console/PC games; better understand how gamers share information about new upcoming games; how consumer buzz develops in the gaming space and how to avoid marketing traps and campaigns that consumers reject.
Spearheaded by Frank N. Magid Associates’ CEO Brent Magid, managing director Mike Vorhaus, consultant and research associate Mark Allenbach and executive director of research Martin Eichholz, the study will be conducted both online and in person, encompassing both quantitative and qualitative components.
“The multi-method approach will guarantee that comprehensive data are available to analyze consumer behavior and attitudes,” said Magid.
Targeting American consumers between the ages of 13 and 39 who have purchased or received at least one console/PC game in the past 12 months, the gaming study will include a comprehensive online investigation of a national representative survey of 2,000 consumers, examining game awareness sources, marketing strategies, attitudes towards game information, the value of buzz and motivation for purchase as well as general gaming behaviors.
An in-depth study of consumer ethnographies will target hardcore and moderate games in the teen and young adult demographic with in-person and in-depth interviews discussing game awareness and buzz, usage of sources, impact of group and social leader opinions and more. In-person interviews will be videotaped and excerpts will be included in Magid’s presentation of study findings at the MI6 conference in June.
The MI6 Conference and Awards Show will take place from 27 to 28 June 2006 in San Francisco. MI6 will offer its participants professional development and education through special key note addresses, custom research, seminars and workshops, all designed to impart knowledge and learn from the experiences of other professionals in the entertainment arena while also fostering industry networking, idea sharing and mentoring.
News Broadcasting
Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.
