Brands
Bisleri International’s premium category expands with launch of ‘Vedica Himalayan Sparkling Water’
Mumbai: Bisleri International’s premium beverage category – Vedica Himalayan Spring Water, expands its premium category with the launch of ‘Vedica Himalayan Sparkling Water’. A tribute to the untamed beauty of the Himalayas, this sparkling elixir is a harmonious blend of effervescent bubbles and a perfectly balanced mineral composition, delivering an unparalleled refreshment that will captivate your senses.
The premium luxury offering is specially designed for consumers seeking a healthier alternative. Packaged in elegant glass bottles of 300ml, the sparkling water is priced at Rs 175 respectively. Vedica Himalayan Sparkling Water guarantees an unparalleled level of quality. The sparkling water will be available across a wide range of distribution channels, including HoReCa, modern and general trade, Q-commerce, and the Bisleri @Doorstep App.
Sourced directly from the snowy peaks of the Himalayas, Vedica Himalayan Sparkling Water is a testament to nature’s splendour. Its pristine waters and naturally occurring minerals take you on a journey through the lush landscapes and celestial skies, all imbibed within an exquisite glass bottle. Inspired by its source, the bottle features intricate carvings on its neck, complemented by a regal crown cap and a label that artfully captures the starry evening skies adorned with gold accents. Vedica Himalayan Sparkling Water assures exceptional quality, pureness, and an ideal balance of carbonation and crisp taste. This meticulous craftsmanship is tailor-made for the discerning Indian epicurean audience.
Commenting on the launch, Bisleri International Pvt. Ltd., vice chairperson Jayanti Khan Chauhan emphasized the strategic decision behind this product expansion, stating, “With Vedica Himalayan Sparkling Water, we are bringing a blend of innovation and sophistication to the world of beverages. Our goal is to present the audience with a harmonious fusion of the purity inherent in our source, the Vedica spring. The exquisite effervescence thereby provides an invigorating alternative that aligns seamlessly with modern lifestyles. Moreover, with the festive season around the corner, it is ideal to launch sparkling water, a beverage often associated with celebrations and special occasions, thus offering an exciting choice for consumers.”
Crafted for versatility, it can be enjoyed on its own, adding a dash of sparkle to your everyday life, or seamlessly blended into inventive concoctions for those special moments. Its unique mineral composition complements a wide range of cuisines, making it the perfect companion for gastronomic adventures. The sparkling water promises to be a conduit into the realm of luxury, delivering purity and goodness that will truly enhance the quality of life.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
