MAM
Madison Media appoints Rob Norman as advisor to accelerate digital transformation
Mumbai: Madison Media is delighted to announce that it has appointed Rob Norman as an advisor to accelerate digital transformation at key clients.
Rob has a wealth of experience in the Digital space – having been global head of Digital at GroupM. He has also been CEO of GroupM, North America. Currently, he is an independent Board member at Piano, MiQ, Simpli.fi, Nova and Hunch and is an advisor to a few other digital first companies.
Norman will offer advisory services to Madison’s top clients, introduce the agency to new tools, concepts and workflows.
Madison Media, India’s largest homegrown independent media agency, has recently been ranked as the world’s 4th largest independent media agency by RECMA. Madison Media has also topped RECMA’s qualitative ranking chart and has done so for last 4 consecutive years with a Dominant Score. Madison Media ranks No. 1 in Vitality (based on Comp pitches – new biz wins vs losses and Momentum – awards, agency seniors, industry share)
Madison World chairman Sam Balsara said, “We are delighted to have Rob join us as a strategic advisor in the digital transformation space and am sure he will add a lot of value to our teams and our clients. The Advertising world has turned Digital. India with a Digital share of Adex at 40% tracks a little behind the Global average of 55% and we hope with Rob’s help to offer world beating thought leadership to our Clients.”
Madison Media & OOH partner & group CEO Vikram Sakhuja said, “I have had the privilege of working with Rob for many years and his insights, clarity of thought and approach to Clients’ businesses has been inspiring. I’m thrilled to be able to partner with him again in helping build the business of Madison’s Clients.”
Norman said, “I have known Sam, Vikram and Madison for many years. I am a great admirer of the business and its leadership. Independent, entrepreneurial organizations are well placed to innovate with speed and agility. I am excited to spend more time in India, it’s a country I love and a country rich in opportunity.”
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Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
