MAM
Lodestar takes home the most at Emvies 2002
FCB Ulka’s media buying outfit Lodestar grabbed most of the awards in the four categories for media innovation and achievement given away at the Emvies 2002 last night.
The Advertising Club, Mumbai’s second annual awards for the least glamorous perceived function of the ad industry, wound up on a pleasant summer evening at south Mumbai’s Taj Hotel Monday night. Nominee agencies, club members and assorted celebrities turned up in strength to celebrate the media’s role in the overall success of an ad campaign.
Twenty-three judges from the advertising, media and marketing fraternity sifted through 81 entries before hand picking awards for the four categories that made up the Emvies. That messrs Sam Balsara, Sandeep Goyal, Meenakshi Madhvani, Shailesh Gupta, Mohini Bhullar et al were choosy about the awards was obvious – the gold was denied in one category; nominees in some had to be content with joint silver.
Lodestar bagged the silver for the best media strategy, media research and innovation in net advertising, while netting the gold for outdoor innovation. Not surprisingly, the outfit walked away with the award for best media agency of the year. The lifetime achievement of the year award was given to Suren Chawla, the doyen of the media industry, who is best known for his research on urban and rural market ratings. A Delhi School of Economics alumnus, Chawla received the award from D K Bose, who recalled Chawla’s contribution in inducting professionalism into the industry.
The awards :-
|
Category
|
Nominees
|
Gold
|
Silver
|
|
Best Media Strategy
|
WPP (Sunsilk)
|
–
|
Lodestar (Whirlpool)
|
|
Lodestar (Indica V2)
|
–
|
Lodestar (Indica V2)
|
|
|
Lodestar (Whirlpool)
|
–
|
–
|
|
|
Media Research
|
WPP (Courting Change)
|
Lodestar (Media Graphics)
|
Lodestar (Impress)
|
|
Lodestar (Impress)
|
–
|
Madison (Programme Predictor)
|
|
|
Madison (Programme predictor)
|
–
|
–
|
|
|
Lodestar (media graphics)
|
–
|
–
|
|
|
Best media innovation (TV)
|
Media Edge (Colgate)
|
Madison (Maruti Versa)
|
WPP (Pepsodent)
|
|
Madison (Versa)
|
–
|
Media Edge (Colgate)
|
|
|
WPP (Pepsodent)
|
–
|
–
|
|
|
Best Media innovation (Net)
|
WPP (Close Up Whitening, Axe)
|
WPP (Close Up Whitening)
|
Lodestar (Indica)
|
|
Lodestar (Indica)
|
–
|
–
|
|
|
Best Media innovation
|
WPP (Lakme)
|
WPP (Lakme)
|
Universal McCann
|
|
Universal McCann
|
–
|
–
|
|
|
(Van Heusen)
|
–
|
–
|
|
|
Best Media innovation
|
WPP (Spice Telecom)
|
WPP
|
–
|
|
Best outdoor innovation
|
Lodestar (Nerolac)
|
–
|
–
|
|
Ogilvy Outreach (Castrol)
|
Lodestar (Nerolac)
|
Ogilvy (Castrol)
|
|
|
Best Media Marketer Of the year
|
Dainik Bhaskar MTV
|
–
|
–
|
|
Chitralekha
|
Chitralekha
|
–
|
|
|
Media Agency of The year
|
–
|
Lodestar Media
|
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
