News Broadcasting
Viacom and MGM enter into TV licensing pact for 15 James Bond films
Viacom-owned television networks The New TNN: The National Network, CBS, and UPN have announced a licensing agreement involving MGM Worldwide Television Distribution, a unit of Metro-Goldwyn-Mayer.
Under the terms of the agreement the networks have licensed the exclusive US television rights to 15 titles from MGM’s James Bond franchise from October 2002 through most of 2004.
The agreement represents the first time that the three Viacom networks have acquired programming in one negotiation. TNN will begin telecasting the Bond titles this October after the films complete their run on ABC.
The venture aims on capitalising on the fact that James Bond is celebrating his 40th anniversary this year. The 20th Bond film Die Another Day from MGM is due for release on 22 November. Viacom sees the agreement as complementing the previous licensing pact with CBS for the newer Bond films Tomorrow Never Dies and The World Is Not Enough.
Ratings and demographics for the Bond films continue to perform strongly in the US. Prior to the Olympics, the classic Bond pictures ranked number one in males 25-54 against all other network competition for ABC. During the Olympics, the films over-indexed ABC’s primetime average by 17 per cent with males 18-49. The titles available as per the new agreement include Dr. No, From Russia With Love, The Living Daylights and The Spy Who Loved Me.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
