Brands
Asics SportStyle launches Gel-Nimbus 10.1 sneaker
Mumbai: Asics SportStyle has launched the Gel-Nimbus 10.1 sneaker. It’s based on the original Gel-Nimbus 10 design from 2008 but reconfigured with an updated tooling system for everyday comfort.
Iconic details, like the asymmetric paneling and open mesh construction from the model’s original design return on the upper. This design direction was originally meant to create a more accommodating fit and complement the foot’s natural bone structure. The quarter mesh application is also met with a seamless mesh panel that’s rendered with a unique geometric pattern.
In the mid to late 2000s, Asics running shoes started using segmented midsole designs with industrial-like aesthetics. The tooling system for this sneaker retains this signature structure, featuring a dual-layer EVA foam, rearfoot and forefoot Gel technology inserts, and a Trusstic support unit. These elements help create a combination of cushioning and stability for better comfort in everyday scenarios.
The Gel-Nimbus 10.1 sneakers will be unveiled on Asics SportStyle online and in select stores for Rs 13,999.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
