News Broadcasting
Ten Sports to take soccer to cinema theatres
Ten Sports is taking the novel route to increasing awareness about the channel in the interiors of the country.
The channel that has secured exclusive rights to telecast the soccer World Cup matches live in India will show certain matches live in select theatres across the country. Says Ten Sports Mumbai marketing head Mohit Mehra, the exercise will supplement the current awareness campaign that has been unleashed in most territories the channel considers its key markets. These include Kolkata, Chennai, Bangalore, Cochin, Coimbatore, Mumbai and Delhi. Apart from hoardings in most citiies, Ten Sports has launched road shows in these cities to create hype around the channel, hoping to cash in on the soccer fever in the country.
It has pressed into service vans decorated with the Ten Sports logo and fitted with television screens which display small demos about the channel and promote the World Cup, since 15 May. The idea, says Mehra, is to hook the cable operator through the common viewer into creating a demand for the product.
Ten Sports has also bought spots on cable television in some areas as well as on AIR FM and private radio stations in Bangalore, Mehra says. The channel has signed on advertisers that include Akai, Coca Cola, Hyundai, Kodak, Onida and Prudential ICICI Mutual Fund. “
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
