MAM
BBC World gets to partner 3G World Congress 2002
BBC World is the official television media partner of the 3G World Congress 2002.
The annual event, into its seventh year, deals with the global wireless business and will take place from 10-14 June in Hong Kong. The event claims to be the leading forum where telecommunication operators and vendors meet to showcase the latest products and services.
The channel’s logo will be on display on all conference materials and it will be carried throughout the conference centre in the important areas. Stephen Cole, who hosts the information technology show Click Online for the channel, will host the events Industry Achievement Awards on 11 June. Click Online will also produce a special report on the conference, which will air on the channel this month.
Besides this, viewers tuning in to World Business Report and Asia Business Report will get regular updates regarding conference goings on.
Speaking on this, account director for airtime sales in Asia Sally Young said that the package of editorial coverage and special reports was an example of the flexible solutions the UK broadcaster could offer.
The event will explore opportunities in the marketplace for next generation systems based on Code Division Multiple Access. Participating sponsors at the event include Nokia, Samsung Electronics, Lucent and Nortel.
Brands
Zepto names Saurabh Kabra vice president for non-trade advertising
Former blinkit and ITC executive to drive Zepto’s ad-led growth
BENGALURU: Zepto has elevated Saurabh Kabra to vice president—non-trade advertising, partnerships and catalogue, underscoring the quick-commerce firm’s push to deepen high-margin revenue streams beyond deliveries.
Based in Bengaluru, Kabra will lead the strategic expansion of Zepto’s advertising and partnerships ecosystem. He was previously senior director and head of the non-trade advertising business, where he played a central role in building the company’s ad-led monetisation playbook.
Since joining Zepto, Kabra has worked closely with the chief executive’s office on strategic initiatives, contributing to the company’s rapid scale-up in India’s intensely competitive quick-commerce market. His elevation comes as platforms increasingly court brand advertising to steady margins and diversify revenue.
Before Zepto, Kabra held senior growth roles at Blinkit, serving as associate director of growth and city CEO for Hyderabad, where he led regional expansion and operational scaling.
Earlier in his career, he spent several years at ITC Limited, managing brands such as Classmate and Paperkraft and overseeing sales operations in the personal care business. He is an alumnus of Indian Institute of Management Calcutta.
Industry executives view the appointment as a clear signal that Zepto is sharpening its focus on advertising, partnerships and catalogue-led monetisation: areas increasingly discussed by investors as critical to improving unit economics in quick commerce.
