Brands
FarMart pays homage to ‘The Good Food Economy’ with its brand film
Mumbai: FarMart, India’s leading and fastest-growing food and agritech company, has launched its brand film featuring the renowned Bollywood actor Ratna Pathak Shah. This milestone marks a significant stride in the company’s commitment to revolutionizing food supply chains in India while making food globally accessible digitally. They achieve this by seamlessly integrating agri-value chains by efficiently sourcing in a scalable manner and optimizing processing through an asset-light approach.
FarMart has been dedicated to bridging the gap between technology and food and agriculture and building a robust global food supply network by consolidating complex supply and distribution channels on a single platform. Through this marketing film, the company aspires to spotlight the extraordinary stories of the ‘people behind the world of food’ – farmers, village-level entrepreneurs, truck drivers, labourers, food processors and millers, etc. The brand film beautifully captures the essence of FarMart’s dedication to empowering and fostering ‘the good food economy’ and how the company is significantly changing the way food is bought and sold in India and the world.
Expressing his thoughts about this association and the film launch, FarMart CEO & co-founder Alekh Sanghera stated, “The unveiling of our brand film represents our unwavering dedication to transforming food supply in the world. By capturing authentic narratives of what goes into food production and processing, particularly through the compelling voice of Ratna Pathak Shah, we aim to showcase the sheer effort that goes into every single meal.”
FarMart initiated this brand film to illustrate the transformative influence the company has on the food economy as a whole. For the convenience of its stakeholders across the nation, the film has been released in both Hindi and English.
Brands
HSBC Mutual Fund launches Redhex SIF for specialised investing
SEBI-approved fund offers flexible strategies with Rs 10 lakh minimum entry.
MUMBAI: When markets get complex, investors are increasingly looking for sharper tools and HSBC Mutual Fund is betting on exactly that. The asset manager has introduced RedHex SIF, its dedicated Specialized Investment Fund (SIF) platform in India, aimed at investors seeking more targeted, outcome-driven strategies without stepping outside the familiar mutual fund ecosystem. Structured under SEBI’s regulatory framework, Redhex SIF is designed to offer greater portfolio flexibility than traditional mutual funds while retaining core benefits such as transparency, governance and ease of access. The idea is to bridge the gap between conventional investing and more sophisticated, strategy-led approaches.
The platform comes with a minimum investment threshold of Rs 10 lakh, positioning it squarely for experienced investors, including HNIs and institutional participants. In return, it offers focused investment strategies built around specific themes, enabling more precise portfolio construction.
At its core, the proposition leans on balance flexibility without losing discipline. While investors gain access to differentiated opportunities, the structure maintains a strong emphasis on risk management and portfolio stability, reflecting a growing demand for controlled exposure in volatile markets.
The launch also signals a broader shift in investor expectations. As market cycles become more dynamic, alpha is increasingly tied to adaptability and nuanced strategy rather than broad-based allocation alone. Platforms like Redhex SIF attempt to respond to this shift by offering more tailored solutions within a regulated framework.
For HSBC Mutual Fund, the move expands its product suite while tapping into a segment that is moving beyond vanilla offerings in search of sharper outcomes.
In short, as investing evolves from one-size-fits-all to made-to-measure, Redhex SIF positions itself as a toolkit for those looking to play the market with a bit more precision and a lot more intent.
