News Broadcasting
World Sport Nimbus issues clarification on ICC rights
In response to the report ” News Corp takes financial charge of global rights for ICC cricket ” World Sport Nimbus (WSN) has issued the following rejoinder:
“World Sport Nimbus (WSN) continues to and will continue till 2007 to fulfil the responsibilities and functions by virtue of its agreement with GCC (Global Cricket Corporation) in relation to ICC cricket, which include exclusive management of sponsorship sales worldwide, event management, television licensing in specified territories, radio licensing in specified territories, and television production of specified events.
“World Sport Group (plc) and World Sport Nimbus Pte Ltd will not comment on any speculation regarding business restructuring except that neither of these two companies have been or are proposed to be acquired by GCC or Newscorp.
“Further, WSN has already achieved or exceeded its targets with regard to all broadcast licenses for television and radio in all its specified territories, and remains on course for its sponsorship targets. Contrary to a speculative report which suggests that four sponsors have been firmed up for the World Cup, WSN confirms that eight sponsors have already been firmed up for the World Cup and with eight months to go for the World Cup, ongoing negotiations to sign on four more are comfortably progressing.
“The eight sponsors are Pepsi, I.G., Standard Bank, South African Breweries, MTN, Hero Honda, South African Airways and Toyota (SA).”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
