Brands
Creative Newtech brings esteemed UK audio brand Ruark to India
Mumbai: Creative Newtech (NSE: Creative), India’s foremost brand licensee and market entry specialist, has announced its partnership with Ruark, UK’s premium audio brand, which will see them available in India. British High Commission deputy director, trade & UK exports, South Asia Ajita Hathlia and senior trade adviser, lead for Western India – technology, education, innovation & smart cities – Farhad Unavala were present alongside Creative Newtech CMD Ketan Patel, Ruark UK global marketing & sales director Richard Mckinney, at a press conference held to announce its India entry.
In her remarks, British High Commission deputy director, trade & UK exports, South Asia Ajita Hathlia said,” The UK Government congratulates Ruark Audio and its partner Creative Newtech on their entry into the premium Indian Audio marketplace. Ruark’s arrival in India builds on its export successes in other markets and its strong reputation as a UK export champion”.
Commenting on the India entry, Ruark UK global marketing & sales director Richard Mckinney, said,” We are delighted and happy to be here in one of the world’s fastest growing economies with a growing audience whose appetite for great music is apparent. The credit for us being here entirely goes to the team at Creative Newtech who helped plan the entire India entry meticulously. Their shared passion for quality and consumer delight combined with their in-depth understanding of the Indian market, the nuances of distribution and their large network both offline & online, am sure will help Ruark fins its audience of audio lovers across India.”
In his comments, Creative Newtech CMD Ketan Patel said,” Ruark is a great addition to the ever-growing portfolio at Creative Newtech. Being a premium brand targeted at true music lovers and those with a design bent, it’s part of our strategy to bring more high-end brands into our portfolio. Indian market for high quality audio is still growing and the appetite has only grown post covid aided by the growing affluence particularly among millennials and GenZ. We thank the team at Ruark for believing in us and am sure it will be a mutually win-win partnership.”
With this global launch, Ruark is introducing the below-mentioned range of products MR1 MK2, R2 MK4, R3S, R410, RS1 available in India. With starting range Rs 69,000/- upto Rs 4,99,000/-.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
