Ad Campaigns
Croma rolls out the ‘Festival of Dreams’ campaign to celebrate Pujo
Mumbai: On the auspicious occasion of Pujo, Croma rings in its ‘Festival of Dreams’ campaign with ad films for TV and digital media and a festive sale with much-awaited offers. Bringing the joy and excitement of Durga Pujo to every household, Croma gears up to provide the ultimate electronics shopping experience and recognizes the significance of embracing new beginnings & fulfilling dreams during this joyous occasion.
Adding to the excitement and emotions of the festivity, Croma brings alive its Pujo campaign through its playful ad films depicting relatable scenarios between the daughter and her mother in every family setup
Croma entered the Kolkata market in 2019 and scaled up rapidly over the last two years to cover a larger part of the city. While the brand is preferred by the younger generation, Croma felt a need to appeal to the middle-aged generation as well. With this insight, the ad films conceptualised by team Croma, directed by Bibartan Ghosh, and produced by Useful Garbage Creations to showcase the mother and daughter considering a TV upgrade for Pujo and how they end up experiencing warm hospitality at Croma.
As an extension of the theme, two additional video ads are released. One opens with the mother contemplating whether to invest in a washing machine or a refrigerator with the ongoing exchange offer. Her daughter’s enthusiastic suggestion to purchase both appliances highlights the excitement surrounding the Festival of Dreams campaign. The second is shown with the mother browsing a smartphone when the daughter playfully questions the frequency of her purchase, and the mother states that both EMI and exchange offers make it convenient and affordable to upgrade.
Commenting on Croma’s ‘Festival of Dreams- Durga Pujo’ campaign, Croma COO Shibashish Roy said, “We are looking forward to the Durga Puja celebration with our ‘Festival of Dreams’ campaign. This festive season, with 13 stores in Kolkata, we’re here to complement our discerning customers’ electronics shopping experience. With our unique customer service and a wide array of gadgets under one roof, we aim to make this Puja season truly special for everyone.”
Croma’s Festival of Dreams – Durga Pujo campaign invites everyone to celebrate the joy of upgrading their homes with the latest electronics while enjoying incredible exchange offers and convenient EMI options. It is time to make dreams come true, just like the mother-daughter duo did in these playful ad films.
To experience the magic of the Croma Festival of Dreams, visit your nearest Croma store or explore the exciting offers online at www.croma.com. Don’t miss the festivities and the opportunity to make your dreams a reality.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
