News Broadcasting
Intelsat sponsors ‘One Child – One Voice’ in aid of UN World Summit on sustainable development
HAMILTON (Bermuda): In support of the upcoming 2002 UN World Summit on Sustainable Development, Intelsat is sponsoring the global distribution of a half-hour television special called “One Child – One Voice,” a UN-endorsed program that inspires grassroots involvement in worldwide environmental issues.
Intelsat has donated satellite capacity and financial aid for distributing the TV special that will be sent to nearly 3,000 broadcasters worldwide for their unlimited use in public education programming. “One Child – One Voice” is a video produced by award winning filmmaker Barbara Pyle that is based upon the true stories of children around the world and addresses a wide array of environmental issues.
The program calls for support of the Tree Of Life campaign, which invites children worldwide to voice their support for the goals of the UN Summit by drawing a leaf on a postcard and sending it to be hung on an artist-created “Tree Of Life”. The Tree will be placed in Johannesburg, South Africa at the UN Summit site for world leaders and others to view. This year’s campaign is expected to be larger than the Tree Of Life campaign surrounding the Earth Summit in Rio in 1992, which boasted leaves from over a million viewers from all continents.
The UN Summit will take place in Johannesburg from 26 August through 4 September.
For more information on “One Child – One Voice” contact Barbara Pyle at Bpearthsecure@aol.com or visit www.peoplecountTV.com. South Africa.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
