MAM
Bigger, Better and Grander: Zomaland is back with its fourth season
Mumbai: Zomato Live Entertainment has announced the fourth edition of Zomaland, one of India’s greatest and most awaited carnivals that brings together the best in food, Live entertainment, music, and games. Kickstarting this season in Pune on 4 November 2023, the festival will be held in eight cities including Pune, Mumbai, Delhi, Bengaluru, Chandigarh, Hyderabad, Ahmedabad, and Kolkata.
Zomaland by Zomato is a truly immersive and holistic experience for people across age groups and has something for everyone. Like every edition, Zomaland 2023-24 will be a grand ensemble that brings together some of the best restaurants from across the country, a power-packed artist lineup and a plethora of stunning experiences. The Carnival will also have exclusive experience zones and games to engage the live audience.
The lineup for Pune will be announced soon. Meanwhile, early bird/ phase 1 tickets are now live on the Zomato application. Following Pune, Zomaland enters Ahmedabad on 25 & 26 November; followed by 16 & 17 December in Delhi; and ending the year at Chandigarh on 23rd & 24 December. In the New Year, Zomaland comes to Hyderabad on 20 & 21 January; followed by Mumbai on 10 and 11 February; then heading to Kolkata on 24 & 25 February; and closing the 4 season at Bengaluru on 16 & 17 March.
A true amalgamation of the best culinary experiences, electrifying LIVE performances and a carnival atmosphere, Zomaland 2023-24 is all set to amp this up to the next level this season with an unmissable lineup. With over 60 iconic and trendy establishments in the food space including Brgrmeister, Souk by Cafe Arabia and Forennte Patisserie, among others, setting up shop, attendees will be spoilt for choice to indulge their palate, as they watch the stage set ablaze with artists Indian audiences have been waiting for!
In its previous edition that spread across seven cities, Zomaland witnessed a staggering 175k attendees and saw participation from around 400 restaurants, with 90 performances and delivering 120 hours of entertainment.
Zomato Live CEO Zeenah Vilcassim said, “We are extremely excited to be back with our fourth season; poised to be our biggest to date. Starting in Pune, the festival will now be pitching tents across eight cities, more than any other edition before it. The previous seasons of Zomaland charmingly captured the heart of each city and this year, we are gearing up to take it to new heights. It is a true celebration of food, music, and culture and we can’t wait to entertain and delight our audiences as always”
Going beyond the realm of food, music and performances, Zomaland also features ‘Carnival City’, a space where attendees can immerse themselves in fun, interactive installations and Instagram-worthy spaces.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
