MAM
Satdeep Singh appointed as director of publisher partnerships at GreedyGame
Mumbai: GreedyGame, a leading ad tech company in the mobile advertising industry, is pleased to announce the appointment of Satdeep Singh as director of publisher partnerships. In this role, Satdeep will oversee and lead the efforts to establish and strengthen strategic partnerships with publishers, bringing his extensive industry experience and expertise to drive growth and innovation in this domain.
With a career spanning a decade, Satdeep Singh has navigated the dynamic landscape of the mobile advertising ecosystem, amassing a wealth of knowledge and a proven track record in the industry. He began his professional journey with PubMatic a decade ago, then joined AdForge in Berkeley, California. Prior to joining GreedyGame, he worked with AppBroda where he led the Account Management, Ad Operations, and Yield Optimisation teams.
As director of publisher partnerships at GreedyGame, Satdeep will leverage his diverse background and deep understanding of the advertising technology landscape to spearhead efforts in establishing strategic partnerships with publishers, further expanding GreedyGame’s reach and influence in the mobile advertising industry.
Commenting on the appointment, GreedyGame, CEO Arpit Jain said, “We are thrilled to welcome Satdeep to our team as Director of Publisher Partnerships. His unique journey in the advertising industry, spanning startups, entrepreneurship, and established companies, brings a fresh perspective and invaluable expertise to our organization. His presence will help publishers gain more value from our partnerships.”
Satdeep Singh said, “The mobile advertising landscape is constantly evolving, presenting us with intricate challenges and exciting opportunities. I’m committed to utilizing my expertise to enhance GreedyGame’s position in this dynamic ecosystem, exploring advanced technologies and data-driven strategies to drive growth and innovation in our partnerships.”
Satdeep Singh’s appointment is a testament to GreedyGame’s commitment to recruiting top-tier talent and its dedication to staying at the forefront of the mobile advertising industry.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
