News Broadcasting
SET witnessing continued fall in ratings
MUMBAI: As far as the ratings go, Sony Entertainment appears to be in a bit of a slump at the moment. If Kahin Na Kahin Koi Hai, SET’s matchmaking blockbuster show hosted by Bollywood screen siren Madhuri Dixit singularly failed to sizzle the charts for the channel, the start has been equally unimpressive for another big ticket programming initiative from the channel – the weekender Kya Hadsa Kya Haqeeqat.
The big budget serial from the Balaji stable that is costing Sony Rs 1 million per episode has failed to register on the Top 100 list. According to market research agency AC Nielsen’s TAM ratings covering all cable and satellite homes (24 panels), for the week from 11 August to 17 August, Sony’s highest rated show was the long running thriller series C.I.D. at 39 with 3.56 TVRs.
Even the Balaji dependables Kkusum and Kutumb have been steadily slipping. Kutumb was at 41 with 3.52 TVRs while Kkusum was at 42 with 3.51 TVRs. The only other show in the Top 100 for Sony was Heena at 89 with 2.72 TVRs.
Speaking about Kya Hadsa, Sunil Lulla, executive V-P – SET, said it was far too early to pass judgment on the show’s performance. Lulla, while admitting that the channel’s ratings had seen a dip in the last three months, was however, quite categorical that the present slump was just a blip on the radar for SET. Lulla maintained that the Kkusum, Kutumb franchises still had positive cachet with audiences and said that the tweaking in the programming already brought about for Kutumb, as well as what was planned for Kkusum, would show results in the coming weeks.
Lulla also expressed confidence that the slew of new shows that would be unveiled over the next few months would reinforce the message that there is freshness and excitement to be had on the channel.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
