Brands
Yokohama India expands its Yokohama Club Network with a new outlet in Coimbatore
Mumbai: Yokohama India is delighted to announce the inauguration of a dedicated store in Coimbatore, marking a significant expansion of its flagship Yokohama Club Network (YCN). Located strategically in Saravanampatti, Coimbatore Covai Tyres is now a member of the YCN. This specialised store will stock a full inventory of Yokohama’s high-performance tyres, offering a complete range of products and services. The collaboration between Yokohama India and Covai Tyres represents a powerful synergy that promises to elevate the tyre buying experience for customers in Coimbatore.
“In our relentless pursuit of excellence, we place the utmost importance on expanding our customer reach and ensuring their complete satisfaction. The Yokohama Club Network has consistently been at the forefront, offering an extensive range of high-quality tyres and exceptional services, setting a new benchmark for customer delight. With the addition of Covai Tyres in Coimbatore, we view this as a golden opportunity to forge stronger connections with our valued customers in the region, equipping their vehicles with our top-notch performance tyres and enriching their motoring experience.” Yokohama India MD and CEO Harinder Singh was quoted saying.
Covai Tyres owner M. Sabapathi said, “We took the Yokohama dealership in 2022 and within one year we decided to join the YCN world. What prompted us to take this decision is the repeat purchases and positive feedback from our customers. We have seen that Yokohama tyres are consistent in high quality and performance that customers want.”
Yokohama Club Network (YCN) dealership stores serve as comprehensive solutions for all tyre-related needs. Customers can avail of services such as wheel balancing, wheel alignment, and more, all performed with the latest tools and machinery by highly-trained technicians.
Yokohama Club Network (YCN) dealership stores are a one-stop solution for all tyre-related needs. They offer a wide range of Yokohama tyres to choose from, as well as a comprehensive range of tyre-related services, such as wheel balancing, wheel alignment, tyre maintenance and, and tyre warranty claims. The stores also have knowledgeable staff who can help the customers select the right tyres and services for their needs. With their latest tools and machinery and highly-trained technicians, one can be sure that the tyres are in good hands. Yokohama India has been steadfastly expanding its YCN footprint since 2020 and will continue to do so aggressively in 2023.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
