News Broadcasting
NDS gets two BAFTA nominations
HOLLAND: NDS, the technology company from the News Corp stable, has been nominated for two BAFTA Interactive Entertainment Awards.
The first nomination is for the Interactive TV category where NDS, as the developer, has been nominated along with MTV UK, the publisher, for the programme MTV Ad-Break Tennis. In this category, NDS and MTV are up against BBCi 24/7 Interactive TV Services, Big Brother 3 and Who Wants to be a Millionaire Interactive. The second nomination is for Enhancement of Linear Media where NDS and MTV have again been nominated for MTV Ad-Break Tennis
Ad-Break Tennis is an interactive tennis game powered by NDS iTV technology that can be played from the comfort of the living room. It was initially played over the top of TV advertising shown during breaks in Wimbledon 2002 to increase viewer ratings and reduce channel surfing during this prime international tennis tournament.
An oficial release informs that Ad-Break tennis is based on the 1980s arcade classic Pong. This is the first time interactive gaming has been used during a television advertising break. NDS claims to have taken a lead in implementing digital technology to benefit advertisers by reducing channel surfing and keeping the MTV-generation tuned in for longer as they will engage with the iTV application.
To move the virtual rackets, Ad-Break Tennis players use the remote control arrow keys. An on-screen scoreboard will register points. It will retain the score for as long as the viewer remains with the channel, so players can carry a match through successive commercial breaks. Ad-Break Tennis builds on MTVs previous iTV successes the MTV Eruope Music Awards and MTV Hits Interactive which have helped to increase the channels overall ratings by 50 per cent. MTV is now rolling out its full 24/7 enhanced TV service in conjunction with NDS and has ambitious plans for t-commerce and creative interactive sponsorship opportunities this year.
News Broadcasting
Business Today MindRush returns to Mumbai, spotlight on India’s edge in a fractured world
Policymakers and corporate heavyweights gather to map supply chains, energy security and markets
MUMBAI: As fault lines widen across global trade and geopolitics, Business Today is doubling down on India’s moment. The 14th edition of Business Today MindRush & Best CEOs Awards lands in Mumbai on March 28, pitching India’s strategic edge at the centre of a fragmenting world.
The day-long summit, presented by PwC, will bring together a tight mix of policymakers, industry leaders and market voices to decode shifting supply chains, maritime strategy, defence priorities, energy security and capital markets—sectors now deeply entangled with geopolitics.
M Nagaraju, secretary, department of financial services, ministry of finance, will headline the event, setting the tone for discussions that aim to track how India is repositioning itself amid disrupted trade routes and volatile energy dynamics.
The speaker slate reads like a cross-section of India Inc’s command centre. Krishna Swaminathan will zero in on sea lanes and supply chains, while Prashant Ruia is set to push the case for self-reliance in oil and gas. Ashish Chauhan will weigh in on capital markets at a pivotal juncture, as a panel featuring Vibha Padalkar, Sanjiv Mehta, Amish Mehta and Sanjeev Krishan debates navigating economic uncertainty.
Leadership under pressure will be another running theme. Madhavkrishna Singhania, Sharvil Patel, Karan Bhagat and Anurag Choudhary will unpack how businesses are steering through disruption. Arun Alagappan will turn the spotlight on fertilisers, Arundhati Bhattacharya will reflect on leadership transitions, while Anish Shah and S Vellayan will outline blueprints for building future-ready conglomerates.
The event will close with Aroon Purie setting the broader editorial lens, before the Best CEOs Awards recognise standout corporate leadership across sectors.
At a time when the global order looks increasingly splintered, MindRush 2026 is positioning itself as more than a conference—it is a signal that India intends not just to navigate the churn, but to shape it.
