MAM
Star Gold adds tang to ‘Nimbu Maar Ke’ campaign
MUMBAI: What does the recently spruced up Star Gold Channel have in the offing?Well ! following a revamp (the buzz word in the television industry today!!!) the channel is all poised to make the ‘Bollywood hit movie’ formula work and is leaving no stone unturned, in an obvious attempt to gain the cutting edge over rival channels.
The channel has got an interesting Nimbu mar ke campaign in place to herald the new ‘avtaar’ of the channel . The campaign is unique as apart from the usual hoardings and full page ads in newspapers, it has adopted an innovative strategy of advertising through stalls selling nimbu (lime) with Star Gold logos.
As if that was not enough we even have dabhawalas with Star Gold stickers at various markets in Mumbai. Though merely a gimmick , it seems to have worked in arousing the viewers curiosity.
The channel which was always associated with the golden classics has now spiced up its image with an interesting array of movies like : Fiza, Raja Hindustani, Josh, Pyaar Tune Kya kiya ,Pardesi Babu , Hello Brother, Zubeidaa and Kachche Dhaage which will be aired Sundays at 8:00 pm.
This announcement comes after the channel’s recent declaration of showing popular Hollywood films in the national language. The dubbed movies will air every Saturday from 9 November at 8 pm. The films include Chocolat, Fists of Fury and suspense thriller Rich Mans wife.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
