MAM
CMM to take the talent search route too
NEW DELHI: It is not just television channels that are planning to use music to spread the message about the mesage of the menace of aids. Levi Strauss (India) working through the Levi Strauss Foundation have announced that on the occasion of World Aids Day (1 December), the company, in association with Freedom Foundation , an NGO working with Aids patients, will bring together the rock music talent for the purpose of hosting a rock show at Pragati Maidan, New Delhi. This show would serve as a forum to call upon the youth of the country to take up the challenge of battling and vanquishing the scourge of AIDS.
Bipashu Basu, Farhan Akhtar, Ruby Bhatia as well as VJs from Channel V and B4U Music have extended their support by featuring in a new music video Candywalk which was created by the Levi Strauss Foundation and Freedom Foundation exclusively for the purpose of spreading the message of the Battle against AIDS through television.
The concert will feature bands including New Delhi’s Them Clones, Envision and Orange Street, Chennai’s Moksha and Mumbai’s Pentagram. The Show will be held at Hamsadhwani Theatre, Pragati Maidan at 5 pm.
Prior to this show, in the last one month, Levi Strauss (India) and Freedom Foundation have been actively involved in a ‘Peers Educators’ workshop. They have educated 70 young people from across India about AIDS/HIV and these young leaders have been entrusted with the task of spreading this message to their peers in their cities. This programme titled A Time to Lead was carried out with the objective of raising awareness levels of youth about the epidemic. This Peer Education Workshop aims to reach out to 5000 young people, by 1 December.
MAM
Miq partners with Happydemics for India ad effectiveness push
Programmatic leader teams up with measurement platform to link media spend to real brand impact.
MUMBAI: Miq just found its perfect match because when programmatic muscle meets consumer sentiment, even the data starts blushing. Miq, a global programmatic leader, has announced a strategic marketing partnership with Happydemics, the global ad effectiveness and brand measurement platform. The collaboration in the Indian market aims to bridge the gap between real consumer sentiment and data-led media decisions.
As media planning grows more complex in 2026, brands are seeking deeper understanding beyond traditional performance metrics, especially for emerging channels like CTV. The partnership combines Miq India’s advanced media intelligence and activation capabilities with Happydemics’ consumer-centric measurement solutions.
This enables advertisers to connect media delivery to shifts in brand perception across key metrics such as familiarity, consideration and preference in a consistent and comparable way. By integrating feedback from exposed audiences, brands can better understand true campaign effectiveness and refine strategies in real time.
After conducting 48 key measurements using Happydemics, Miq was found to consistently outperform ad recall performance and overall impact score, landing in the top 10 per cent of industry benchmarks.
Miq chief commercial officer India Varun Mohan said, “Impactful measurement is at the core of how brands evaluate success today. This collaboration adds another layer of credibility and transparency to campaign evaluation.”
Happydemics chief marketing officer Virginie Chesnais added, “By combining MiQ India’s media expertise with our cross-channel brand lift solution, we can optimise brand outcomes and drive full-funnel growth at scale.”
The partnership builds on existing global collaborations between MiQ and Happydemics in France, the United Kingdom, Canada and now Southeast Asia. The India focus will support advertisers navigating evolving consumer behaviours while enabling the exchange of best practices across markets.
In a world drowning in metrics, MiQ and Happydemics are reminding brands that the real ROI isn’t just in clicks, it’s in the hearts and minds that actually remember your name.
