MAM
INCableNet ties up with MTV, VJ Cyrus Broacha for promoting CAS
MUMBAI: Multi-system operators (MSOs) have been working overtime (or should we say overnight) as the 10-day grace period given to Mumbai’s cable operators (by the I&B ministry) towards the implementation of the conditional access system (CAS) comes to an end on 10 September.
Hinduja-owned INCableNet, for one, has visibly stepped up sales and direct marketing activities during the last fortnight or so.
According to an official press note, INDigital has roped in free-to-air music channel MTV VJ Cyrus Broacha to talk about CAS on a 24-hour cable channel called CAS INfo. The on-air promotion was conceived by the INDigital and MTV teams as a means of educating viewers on CAS. The film, which has been produced and directed by MTV, educates viewers on CAS; its benefits; gives details of the features of the Set Top Box (STB); rates and schemes for box purchase; contact numbers so on and so forth.
The note says that “INDigital’s film promos currently running on MTV are witty, smart and catchy. MTV’s inimitable Cyrus Brocha doesn’t disappoint and anchors the promo with ease bringing to it spontaneity, freshness and wit as only he can.”
In addition, INCableNet has also been conducting road shows and informative programmes at various societies around Mumbai. This, says the note, is an effort to educate residents on CAS; the potential benefits of STBs; and the transparency that the CAS system will be able to bring in.
INDIgital’s sales and marketing teams have been actively involved in these activities. In fact, on the weekend of 31 August, several senior INCableNet executives literally ‘took to the streets of south Mumbai’ and participated in the direct marketing activities.
The INCableNet note claims that the response received has been very positive and encouraging with a huge database of prospective STB buyers.
Well, the Shiv Sena – the political party that has been opposing the implementation of CAS tooth and nail – certainly wouldn’t agree with this claim.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
