MAM
Pitches for Prasar Bharati’s DarshanAir to start from 16 Dec
NEW DELHI: Several advertising agencies and design shops are likely to make pitches by early next week for designing and printing, on a turn-key basis, Prasar Bharati’s programming guide. On 9 December, indiantelevision.com had reported that Prasar Bharati had decided against having another consultant on board for sprucing up Doordarshan’s image and brand positioning. Instead, pubcaster DD would invite bids from advertising agencies for the same.
Prasar Bharati’s programming guide, will be called DarshanAIR (deriving its name from Doordarshan and the acronym for All India Radio). It will be brought out by Prasar Bharati in an effort to publicise and popularise its programmes, apart from getting the listings published in the newspapers.
According to Prasar Bharati sources, some eight companies attended earlier this week a presentation that the former made on its requirements for DarshanAIR.
The pitches are likely to come in from medium sized design shops and ad agencies, some that were contacted by Prasar Bharati after going through the details on indiantelevision.com.
Prasar Bharati sources said that the initial print order of DarshanAIR is likely to be in the region of 2,000 for the 40-odd pages of the monthly which will carry interviews and special articles, apart from mention of DD and AIR programmes.
Taking a cue from other pubcasters like BBC and private satellite news channels like CNN, Prasar Bharati has hit upon this idea of a programming guide that will be sent as direct mailers to government
employees initially.
The Corporation is also exploring the option wherein the monthly DarshanAIR could attract advertisements and become a viable commercial proposition too.
MAM
Wagh Bakri Tea Group appoints Tushar Tripathi as new CEO
Long-serving COO steps up to lead the tea major’s next phase of growth.
MUMBAI: Wagh Bakri Tea Group has found the perfect blend for its future leadership promoting from within. The company has announced the appointment of Tushar Tripathi as its new Chief Executive Officer (CEO). Tripathi, who previously served as Chief Operating Officer, brings over 17 years of deep experience within the organisation and will now steer its overall business strategy, operational efficiency, and long-term value creation.
In his earlier role, Tripathi led Plant, Operations, and Projects, playing a key part in enhancing operational excellence. His notable contributions include introducing the first Automated Storage & Retrieval System (ASRS) in India’s tea industry, implementing global quality and food safety standards, establishing a NABL-accredited quality lab, and expanding the company’s manufacturing and distribution networks.
Speaking on his appointment, Tushar Tripathi said, “I am deeply honoured to take on this responsibility at Wagh Bakri. It has been a privilege to contribute to the Group’s journey, and I look forward to working with our teams to strengthen innovation, enhance efficiency, and create sustainable value for all stakeholders.”
Wagh Bakri Tea Group executive director Paras Desai added, “Mr Tushar Tripathi has been an integral part of our leadership team for many years. His deep operational insight, commitment, and balanced leadership approach make him the ideal choice to guide Wagh Bakri into its next phase of growth.”
Tripathi holds a BE in Mechanical Engineering and has completed management development programmes in project management and logistics from leading Indian Institutes of Management (IIMs).
With this internal elevation, Wagh Bakri Tea Group is signalling continuity and confidence in its home-grown talent as it looks to accelerate innovation and sustainable growth in the competitive tea industry.
In the world of tea, where the right infusion makes all the difference, Wagh Bakri has chosen a leader who already knows every leaf and layer of the organisation. The future, it seems, is brewing smoothly under Tripathi’s watch.
