News Broadcasting
MAX debunks DD-Nimbus’ claims on cricket ratings
MUMBAI: MAX executive vice president and business head Rajat Jain has lashed out at the viewership claims made earlier this week by DD-Nimbus for the Champions Trophy tournament. Jain questioned the claims of the DD-Nimbus combine, stating that apples and oranges were being compared.
He made references to the earlier releases that MAX had sent out to the media on the conclusion of the Championship Trophy to prove his point, saying that more analysis was being done by his team to give the real picture.
The earlier MAX release in October had stated that the average rating of India matches on DD was 1.4, compared to MAX’s 8.6.
The average rating of the lone non-India match on DD was 1, compared to MAX’s 4.4 for the semi final involving Sri Lanka and Australia, it had claimed.
Jain also claimed that the extremely successful performance of MAX during the Champion’s Trophy had vindicated the ratings that had propelled MAX to the top of the channel viewership heap in the week ended 28 September 2002.
He added that the statistics pertaining to the finals of the Champions Trophy had broken several myths.
The release had then said that MAX had made inroads in all TV homes, where Doordarshan usually has the numbers. The match shown on DD garnered a TRP of 9.52 on 29 September while the next day’s play got the pubcaster a TRP of 8.75. MAX, on the other hand, managed a TRP of 8.42 in all TV homes for play on 29 September and a TRP of 7.56 for play the following day.
TAM analysis made at that time also showed that MAX had matched the pubcaster’s TVRs of 6.5 in SEC ABC 4+ (all India) related to the simulcast of the five matches.
The release had also added that the exciting India-England tie on 22 September helped MAX rank number one in the ratings stake with a TRP of 11.83, while Kyunkii…, the reigning number one, stayed stable at number two with a TRP of 10.2. Kahaani…, the next favourite, followed a close third with a TRP of 10.19.
MAX, in fact, had bagged four of the top ten spots in the all-India C&S 4+ category surveyed by TAM, a feat unachieved by the channel till then. The India-England match also figured at number five, while the India-South Africa match bagged the eighth and tenth spot, the release had added then.
Interestingly, the channel’s programming around cricket, Extraaa Innings, was at the 17th and 18th spot, proving that while a section of the media had trashed Ruby Bhatia and the “masala” that the channel had drawn up, the viewers were quite willing to lap it all up.
Master Blaster, Bajaj Boxer, Total Knockout and Super Fours, were the other cricket-based shows that registered their presence in the Top 100.
In all, the channel had managed to corner 13 of the top 100 spots for shows in cable and satellite households in the country. MAX also managed entry into all TV households in the country, with the India-England match debuting at number 18. Seven of MAX’s shows featured in the Top 100 of the all-TV households category.
The channel had also mentioned that MAX’s cumulative reach had ballooned to 90 million C&S household individuals during the tournament then.
MAX officials affirm that if the Champions Trophy is seen as a trial run for the World Cup in March 2003 and if the Indian team performs as well as it did then, the channel is likely do well once again.
News Broadcasting
Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
