MAM
Anchor reinforces leadership in load bearing with a new brand film
Mumbai: Anchor by Panasonic, one of India’s leading manufacturers of electricals
has launched a new film cementing its position as a leader when it comes to load bearing.
The campaign was conceived for the ongoing cricket season and uses a very insightful story to land the importance of the product offerings. Indians are anyway very socially connected people.
This sense of community gets further amplified when it comes to Cricket.
In any locality, housing society, or circle of friends, there is always that one home that plays host to all the big matches. The viewing parties albeit always fun, come with their share of eccentric characters, over-friendly neighbours and friends who not just use, but abuse the hospitality of this host.
In a light-hearted way, this film showcases how these gatherings often lead to an excessive spike in the electric load.
Sunil Narula, Senior VP – sales & marketing said “The Wondrlab team has excelled in vividly showcasing our category. At Anchor by Panasonic, our steadfast belief has always been to offer our consumers top-quality, technologically advanced products. With this latest campaign, we’ve elevated our brand positioning, further emphasizing our industry leadership.”
Wondrlab co-founder and chief creative officer Amit Akali said, “Historically, wires, MCBs and switches have been a low-involvement category for the consumer. The creative challenge here was to bring Anchor by Panasonic’s load-bearing products to the fore in an engaging manner. We operated on a quintessentially Indian insight of being magnanimous and welcoming of our near and dear ones, irrespective of the load that comes with it, electric load included. In the film, we have portrayed an endearingly relatable instance centred around communal cricket-watching and contextual occasion.”
The Switches, MCBs, and Wires from Anchor by Panasonic are made with Japanese Technology that empowers them to bear these excessive loads and thereby make such wonderful events just that, wonderful.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
